{"id":8,"date":"2025-12-10T22:38:19","date_gmt":"2025-12-10T14:38:19","guid":{"rendered":"https:\/\/aromaspheresnc.com\/2025\/12\/10\/growth-unlocked\/"},"modified":"2026-01-15T19:31:16","modified_gmt":"2026-01-15T11:31:16","slug":"growth-unlocked","status":"publish","type":"post","link":"https:\/\/aromaspheresnc.com\/en\/2025\/12\/10\/growth-unlocked\/","title":{"rendered":"\u7576\u5229\u6f64\u9047\u898b\u826f\u77e5\uff1aPatagonia\u00a0\u5982\u4f55\u7528\u300c\u4e0d\u8cb7\u6211\u7684\u7522\u54c1\u300d\u91cd\u65b0\u5b9a\u7fa9\u5546\u696d\u7684\u7fa9"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2011<\/strong><strong>\u5e74\u9ed1\u8272\u661f\u671f\u4e94\uff0c\u4e00\u5247\u6700\u9055\u80cc\u5546\u696d\u908f\u8f2f\u7684\u5ee3\u544a<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2011\u5e7411\u670825\u65e5\uff0c\u300a\u7d10\u7d04\u6642\u5831\u300b\u6574\u7248\u5ee3\u544a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7f8e\u570b\u6700\u5927\u7684\u8cfc\u7269\u72c2\u6b61\u65e5\uff0c\u6240\u6709\u54c1\u724c\u90fd\u5728\u558a\u300cBuy More, Save More!\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u552f\u7368Patagonia\uff0c\u7528\u4e00\u5f35\u4ed6\u5011\u6700\u66a2\u92b7\u5916\u5957\u7684\u7167\u7247\uff0c\u914d\u4e0a\u5927\u5927\u7684\u6a19\u984c\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u300c<\/strong><strong>DON&#8217;T BUY THIS JACKET<\/strong><strong>\u300d<\/strong>&nbsp;<strong>\u300c\u4e0d\u8981\u8cb7\u9019\u4ef6\u5916\u5957\u300d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0b\u65b9\u6587\u6848\uff0c\u66f4\u52a0\u9a5a\u4eba\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u88fd\u9020\u9019\u4ef6\u5916\u5957\u9700\u8981135\u516c\u5347\u7684\u6c34\u2014\u2014\u8db3\u592045\u500b\u4eba\u559d\u4e00\u5929\u3002&nbsp;\u7522\u751f\u7684\u78b3\u6392\u653e\uff0c\u662f\u5176\u91cd\u91cf\u768420\u500d\u3002\u4e09\u5206\u4e4b\u4e8c\u7684\u6750\u6599\u6700\u7d42\u6703\u9032\u5783\u573e\u5834\u3002\u6240\u4ee5\uff0c\u5728\u4f60\u6309\u4e0b\u8cfc\u8cb7\u9375\u4e4b\u524d\uff0c\u8acb\u8003\u616e\u4f60\u662f\u5426\u771f\u7684\u9700\u8981\u5b83\u3002\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u4e0d\u662f\u884c\u92b7\u5671\u982d\u3002\u5ee3\u544a\u520a\u767b\u5f8c\uff0cPatagonia\u92b7\u552e\u984d\u4e0d\u964d\u53cd\u534730%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f46\u66f4\u91cd\u8981\u7684\u662f\uff1a\u9019\u5bb6\u516c\u53f8\u5f9e\u6b64\u88ab\u91cd\u65b0\u5b9a\u7fa9\u3002&nbsp;\u4e0d\u662f\u300c\u8ce3\u6236\u5916\u7528\u54c1\u7684\u516c\u53f8\u300d\uff0c\u800c\u662f\u300c\u70ba\u5730\u7403\u800c\u6230\u7684\u904b\u52d5\u300d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2022\u5e74\uff0c82\u6b72\u7684\u5275\u8fa6\u4ebaYvon Chouinard\u505a\u51fa\u66f4\u9a5a\u4eba\u7684\u6c7a\u5b9a\uff1a<strong>\u5c07\u50f9\u503c<\/strong><strong>30<\/strong><strong>\u5104\u7f8e\u91d1\u7684\u516c\u53f8\uff0c\u5168\u90e8\u6350\u7d66\u5730\u7403\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bb6\u65cf\u4e0d\u518d\u64c1\u6709\u4e00\u80a1\u80a1\u4efd\uff0c\u6240\u6709\u5229\u6f64\u6c38\u4e45\u7528\u65bc\u5c0d\u6297\u6c23\u5019\u5371\u6a5f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u4e0d\u662f\u6148\u5584\u5bb6\u7684\u5584\u884c\u3002&nbsp;\u9019\u662f<strong>\u300c\u7fa9\u300d\u7684\u5546\u696d\u5be6\u8e10<\/strong>\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u91cd\u65b0\u7406\u89e3\u300c\u7fa9\u300d\uff1a\u4e0d\u662f\u9053\u5fb7\uff0c\u800c\u662f\u9078\u64c7<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u300c\u7fa9\u300d\u7684\u7576\u4ee3\u8aa4\u89e3<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u83ef\u4eba\u63d0\u5230\u300c\u7fa9\u300d\uff0c\u5e38\u806f\u60f3\u5230\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6c5f\u6e56\u7fa9\u6c23\u00a0(loyalty)<\/li>\n\n\n\n<li>\u4fe0\u7fa9\u7cbe\u795e\u00a0(heroism)<\/li>\n\n\n\n<li>\u5169\u808b\u63d2\u5200\u00a0(sacrifice for friends)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4f46\u5112\u5bb6\u8aaa\u7684\u300c\u7fa9\u300d\uff0c\u9060\u6bd4\u9019\u66f4\u6df1\u523b\uff1a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u300c\u7fa9\u8005\uff0c\u5b9c\u4e5f\u3002\u300d<\/strong><strong>\u2014\u2014<\/strong><strong>\u505a\u8a72\u505a\u7684\u4e8b\uff0c\u5373\u4f7f\u4ee3\u50f9\u9ad8\u6602\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u300c\u7fa9\u300d\u7684\u4e09\u5c64\u5883\u754c<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7b2c\u4e00\u5c64\uff1a\u514b\u5df1&nbsp;<\/strong>(Self-discipline)&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u80fd\u5920\u62b5\u6297\u8a98\u60d1\uff0c\u4e0d\u505a\u300c\u5bb9\u6613\u4f46\u4e0d\u5c0d\u300d\u7684\u4e8b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7b2c\u4e8c\u5c64\uff1a\u64c7\u5584&nbsp;<\/strong>(Right choice)&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u5229\u76ca\u8207\u6b63\u7fa9\u885d\u7a81\u6642\uff0c\u9078\u64c7\u6b63\u7fa9<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7b2c\u4e09\u5c64\uff1a\u884c\u9053&nbsp;<\/strong>(Walk the path)&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0d\u53ea\u662f\u4e0d\u4f5c\u60e1\uff0c\u800c\u662f\u4e3b\u52d5\u884c\u5584\uff0c\u5373\u4f7f\u640d\u5df1<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u9019\u4e09\u5c64\uff0c\u6070\u597d\u662f<\/strong><strong>Patagonia<\/strong><strong>\u7684\u54c1\u724c\u9032\u5316\u53f2\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u300c\u7fa9\u300d<\/strong><strong>vs<\/strong><strong>\u300c\u5229\u300d\uff1a\u4e00\u500b\u6c38\u6046\u7684\u5f35\u529b<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300a\u5b5f\u5b50\u300b\u8a18\u8f09\u6881\u60e0\u738b\u554f\uff1a\u300c\u5982\u4f55\u8b93\u6211\u7684\u570b\u5bb6\u5f37\u5927\uff1f\u300d&nbsp;\u5b5f\u5b50\u7b54\uff1a\u300c<strong>\u4f55\u5fc5\u66f0\u5229\uff1f\u4ea6\u6709\u4ec1\u7fa9\u800c\u5df2\u77e3\u3002<\/strong>\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u4e0d\u662f\u8aaa\u300c\u4e0d\u8981\u5229\u6f64\u300d\uff0c\u800c\u662f\uff1a<strong>\u7576\u4f60\u53ea\u554f\u5229\uff0c\u6700\u7d42\u9023\u5229\u4e5f\u5f97\u4e0d\u5230\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u73fe\u4ee3\u7ffb\u8b6f\uff1a<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u77ed\u671f\u5229\u6f64\u6700\u5927\u5316\u2192\u7834\u58de\u751f\u614b\u2192\u6c92\u6709\u672a\u4f86<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9577\u671f\u6b63\u7fa9\u5be6\u8e10\u2192\u5efa\u7acb\u4fe1\u4efb\u2192\u6c38\u7e8c\u7e41\u69ae<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Patagonia<\/strong><strong>\u8b49\u660e\u4e86\u5f8c\u8005\u3002<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Patagonia<\/strong><strong>\u7684\u300c\u7fa9\u300d\uff1a\u5f9e\u7522\u54c1\u5230\u884c\u52d5\u4e3b\u7fa9<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7b56\u7565\u4e00\uff1a\u300c\u53cd\u6d88\u8cbb\u4e3b\u7fa9\u300d\u7684\u54c1\u724c\u5b9a\u4f4d<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u8868\u9762\u7684\u77db\u76fe<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Patagonia\u662f\u4e00\u5bb6<strong>\u8ce3\u6771\u897f\u7684\u516c\u53f8<\/strong>\uff0c\u537b\u53eb\u4f60<strong>\u5225\u8cb7\u6771\u897f<\/strong>\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u5728\u5546\u696d\u908f\u8f2f\u4e0a\u662f\u81ea\u6bba\u3002&nbsp;\u4f46\u5728\u300c\u7fa9\u300d\u7684\u908f\u8f2f\u4e0a\uff0c\u662f\u5fc5\u7136\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6df1\u5c64\u7684\u4e00\u81f4\u6027<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Patagonia<\/strong><strong>\u7684\u6838\u5fc3\u4fe1\u5ff5\uff1a<\/strong>\u300c\u5730\u7403\u8cc7\u6e90\u6709\u9650\uff0c\u904e\u5ea6\u6d88\u8cbb\u6b63\u5728\u6467\u6bc0\u6211\u5011\u7684\u5bb6\u5712\u3002\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5f9e\u9019\u500b\u4fe1\u5ff5\u51fa\u767c\uff0c\u4ed6\u5011\u9762\u81e8\u9078\u64c7\uff1a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u9078\u9805<\/strong><strong>A<\/strong><strong>\uff1a\u96b1\u779e\u771f\u76f8\uff0c\u7e7c\u7e8c\u8ce3\uff08\u5229\uff09<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u50cf\u5176\u4ed6\u54c1\u724c\u4e00\u6a23\uff0c\u9f13\u52f5\u6d88\u8cbb<\/li>\n\n\n\n<li>\u7da0\u8272\u884c\u92b7\u00a0(greenwashing)<\/li>\n\n\n\n<li>\u77ed\u671f\u5229\u6f64\u6700\u5927\u5316<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u9078\u9805<\/strong><strong>B<\/strong><strong>\uff1a\u8aaa\u51fa\u771f\u76f8\uff0c\u5373\u4f7f\u50b7\u5bb3\u92b7\u552e\uff08\u7fa9\uff09<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u544a\u8a34\u6d88\u8cbb\u8005\uff1a\u300c\u5225\u8cb7\uff0c\u9664\u975e\u4f60\u771f\u7684\u9700\u8981\u300d<\/li>\n\n\n\n<li>\u6559\u80b2\u6d88\u8cbb\u8005\uff1a\u300c\u4fee\u7406\u6bd4\u8cfc\u8cb7\u66f4\u597d\u300d<\/li>\n\n\n\n<li>\u9577\u671f\u5efa\u7acb\u4fe1\u4efb<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Patagonia<\/strong><strong>\u9078\u64c7\u4e86<\/strong><strong>B<\/strong><strong>\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u300c\u7fa9\u300d\u7684\u9ad4\u73fe\uff1a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u77ed\u671f&nbsp;\u2192&nbsp;\u53ef\u80fd\u640d\u5931\u92b7\u552e<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9577\u671f&nbsp;\u2192&nbsp;\u8d0f\u5f97\u6df1\u5ea6\u8a8d\u540c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2192&nbsp;\u9867\u5ba2\u8b8a\u6210\u4fe1\u5f92<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2192&nbsp;\u7d42\u8eab\u50f9\u503c\u9060\u9ad8\u65bc\u4e00\u6b21\u4ea4\u6613<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u53cd\u9ed1\u4e94\u904b\u52d5<\/strong>\u4e0d\u53ea\u662f\u4e00\u6b21\u5ee3\u544a\uff0c\u800c\u662f<strong>\u6301\u7e8c\u7684\u7acb\u5834<\/strong>\uff1a<strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6bcf\u5e74\u9ed1\u8272\u661f\u671f\u4e94\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5176\u4ed6\u54c1\u724c\uff1a\u300c\u5168\u5e74\u6700\u4f4e\u50f9\uff01\u300d<\/li>\n\n\n\n<li>Patagonia\uff1a\u300c\u4fee\u7406\u4f60\u7684\u820a\u8863\u670d\uff0c\u6211\u5011\u514d\u8cbb\u5e6b\u4f60\u4fee\u300d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7d50\u679c\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2016\u5e74\uff0c\u627f\u8afe\u9ed1\u4e94\u6240\u6709\u92b7\u552e\u984d\u6350\u74b0\u4fdd\uff081000\u842c\u7f8e\u91d1\uff09<\/li>\n\n\n\n<li>\u5438\u5f15\u66f4\u591a\u4eba\u4f86\u8cb7\u00a0(because they trust the mission)<\/li>\n\n\n\n<li>\u8b49\u660e\uff1a<strong>\u7fa9\u5229\u4e0d\u77db\u76fe\uff0c\u7fa9\u662f\u66f4\u9ad8\u7684\u5229<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7b56\u7565\u4e8c\uff1a\u300c<\/strong><strong>Worn Wear<\/strong><strong>\u300d<\/strong><strong>\u2014\u2014<\/strong><strong>\u4fee\u7406\u6587\u5316\u7684\u9769\u547d<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5546\u696d\u908f\u8f2f\u7684\u985b\u8986<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u50b3\u7d71\u670d\u98fe\u696d<\/strong><strong>:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a08\u5283\u6027\u6dd8\u6c70&nbsp;\u2192&nbsp;\u6bcf\u5e74\u63a8\u65b0\u6b3e&nbsp;\u2192&nbsp;\u820a\u7684\u300c\u904e\u6642\u300d\u2192&nbsp;\u523a\u6fc0\u91cd\u8907\u8cfc\u8cb7<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Patagonia:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4fee\u7406\u8a08\u756b&nbsp;\u2192&nbsp;\u5ef6\u9577\u4f7f\u7528\u58fd\u547d&nbsp;\u2192&nbsp;\u6e1b\u5c11\u65b0\u8cfc\u8cb7&nbsp;\u2192&nbsp;\u9055\u80cc\u77ed\u671f\u71df\u6536<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u9019\u662f\u300c\u7fa9\u300d\u7684\u9078\u64c7\uff1a<\/strong>\u660e\u77e5\u6703\u6e1b\u5c11\u92b7\u552e\uff0c\u4ecd\u7136\u9019\u6a23\u505a\uff0c\u56e0\u70ba<strong>\u9019\u662f\u5c0d\u7684\u4e8b<\/strong>\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Worn Wear<\/strong><strong>\u8a08\u756b\u7684\u4e09\u5c64\u300c\u7fa9\u300d<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7b2c\u4e00\u5c64\uff1a\u514d\u8cbb\u4fee\u7406\u670d\u52d9<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4efb\u4f55Patagonia\u7522\u54c1\uff0c\u7d42\u8eab\u514d\u8cbb\u4fee\u7406<\/li>\n\n\n\n<li>2021\u5e74\uff0c\u4fee\u7406\u8d85\u904e10\u842c\u4ef6\u8863\u670d<\/li>\n\n\n\n<li>\u7b49\u65bc\u5c11\u8ce310\u842c\u4ef6\u65b0\u54c1<\/li>\n\n\n\n<li><strong>\u6210\u672c\uff1a\u6578\u767e\u842c\u7f8e\u91d1<\/strong><strong><br><\/strong><strong>\u56de\u5831\uff1a\u7121\u6cd5\u91cf\u5316\u7684\u4fe1\u4efb<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7b2c\u4e8c\u5c64<\/strong><strong>:<\/strong><strong>\u6559\u4f60\u81ea\u5df1\u4fee<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5b98\u7db2\u63d0\u4f9b\u4fee\u7406\u6559\u5b78\u5f71\u7247<\/li>\n\n\n\n<li>\u5de1\u8ff4\u4fee\u7406\u5de5\u4f5c\u574a\u300cWorn Wear Tour\u300d<\/li>\n\n\n\n<li>\u9001\u4fee\u7406\u5de5\u5177\u5305<\/li>\n\n\n\n<li><strong>\u5546\u696d\u81ea\u6bba\uff1f\u4e0d\uff0c\u9019\u662f\u300c\u6388\u4eba\u4ee5\u6f01\u300d\u7684\u7fa9<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7b2c\u4e09\u5c64\uff1a\u4e8c\u624b\u8f49\u552e\u5e73\u53f0<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5b98\u65b9\u4e8c\u624b\u5e02\u5834\u300cWorn Wear\u300d<\/li>\n\n\n\n<li>Patagonia\u81ea\u5df1\u8ddf\u81ea\u5df1\u7af6\u722d<\/li>\n\n\n\n<li>\u8cb7\u4e8c\u624b\uff0c\u516c\u53f8\u8cfa\u4e0d\u5230\u9322<\/li>\n\n\n\n<li><strong>\u4f46\u9019\u8b93\u7522\u54c1\u5faa\u74b0\u4f7f\u7528\uff0c\u9019\u662f\u7fa9\u7684\u5be6\u8e10<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7b56\u7565\u4e09\uff1a\u4f9b\u61c9\u93c8\u7684\u300c\u7fa9\u300d<\/strong><strong>\u2014\u2014<\/strong><strong>\u900f\u660e\u8207\u554f\u8cac<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u516c\u958b\u6240\u6709\u4f9b\u61c9\u5546\u540d\u55ae<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2007\u5e74\uff0cPatagonia\u505a\u4e86\u696d\u754c\u7f55\u898b\u7684\u4e8b\uff1a<strong>\u516c\u958b\u6240\u6709\u5de5\u5ee0\u540d\u55ae\u3001\u5730\u5740\u3001\u5de5\u4eba\u6578\u91cf\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u70ba\u4ec0\u9ebc\u9019\u9700\u8981\u52c7\u6c23\uff1f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u98a8\u96aa<\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7af6\u722d\u5c0d\u624b\u53ef\u4ee5\u6316\u8d70\u4f9b\u61c9\u5546<\/li>\n\n\n\n<li>\u5916\u754c\u53ef\u4ee5\u76f4\u63a5\u76e3\u7763\uff08\u4efb\u4f55\u554f\u984c\u90fd\u6703\u88ab\u653e\u5927\uff09<\/li>\n\n\n\n<li>NGO\u53ef\u4ee5\u5be6\u5730\u67e5\u5ee0<\/li>\n\n\n\n<li>\u5a92\u9ad4\u53ef\u4ee5\u8abf\u67e5<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5176\u4ed6\u54c1\u724c\u70ba\u4f55\u4e0d\u516c\u958b\uff1f<\/strong>\u56e0\u70ba\u6015\u88ab\u767c\u73fe\u4e0d\u7fa9\uff1a\u7ae5\u5de5\u3001\u8840\u6c57\u5de5\u5ee0\u3001\u74b0\u5883\u6c59\u67d3\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Patagonia<\/strong><strong>\u7684\u908f\u8f2f<\/strong>\uff1a\u300c\u5982\u679c\u6211\u5011\u6709\u554f\u984c\uff0c\u6211\u5011\u60f3\u88ab\u767c\u73fe\uff0c\u9019\u6a23\u624d\u80fd\u6539\u9032\u3002\u5982\u679c\u6211\u5011\u505a\u5f97\u5c0d\uff0c\u6211\u5011\u4e0d\u6015\u6aa2\u9a57\u3002\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u9019\u662f\u300c\u7fa9\u300d\u7684\u52c7\u6c23\uff1a\u6562\u65bc\u88ab\u6aa2\u9a57\u3002<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7b56\u7565\u56db\uff1a<\/strong><strong>1% for the Planet\u2014\u2014<\/strong><strong>\u5236\u5ea6\u5316\u7684\u300c\u7fa9\u300d<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4e0d\u662f\u6148\u5584\uff0c\u662f\u7fa9\u52d9<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1985\u5e74\uff0cYvon Chouinard\u6c7a\u5b9a\uff1a<strong>\u6bcf\u5e74\u6350\u51fa\u71df\u6536\u7684<\/strong><strong>1%<\/strong><strong>\u7d66\u74b0\u4fdd\u7d44\u7e54\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u95dc\u9375\u7d30\u7bc0\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u71df\u6536<\/strong>\uff0c\u4e0d\u662f\u5229\u6f64\uff08\u7121\u8ad6\u8cfa\u4e0d\u8cfa\u9322\u90fd\u6350\uff09<\/li>\n\n\n\n<li>\u5beb\u9032\u516c\u53f8\u7ae0\u7a0b\uff08\u4e0d\u662f\u5fc3\u60c5\u597d\u624d\u505a\uff09<\/li>\n\n\n\n<li>\u8667\u640d\u5e74\u4efd\u4e5f\u6350\uff082008\u91d1\u878d\u5371\u6a5f\uff0c\u8667\u640d\u4ecd\u6350\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u9019\u662f\u300c\u7fa9\u300d\u7684\u5236\u5ea6\u5316\uff1a<\/strong>\u4e0d\u4f9d\u8cf4\u500b\u4eba\u9053\u5fb7\u611f\uff0c\u800c\u662f<strong>\u7d50\u69cb\u6027\u7684\u627f\u8afe<\/strong>\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>50\u5e74\u7d2f\u8a08\u6350\u51fa\u8d85\u904e1.4\u5104\u7f8e\u91d1<\/li>\n\n\n\n<li>\u8cc7\u52a9\u8d85\u904e1,000\u500b\u8349\u6839\u74b0\u4fdd\u7d44\u7e54<\/li>\n\n\n\n<li>\u4e0d\u662f\u5927\u578bNGO\uff0c\u800c\u662f<strong>\u771f\u6b63\u5728\u524d\u7dda\u4f5c\u6230\u7684\u5c0f\u5718\u9ad4<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u9019\u662f\u5b5f\u5b50\u8aaa\u7684\u300c\u6368\u751f\u53d6\u7fa9\u300d\u7684\u5546\u696d\u7248\uff1a<\/strong>\u6368\u68c41%\u71df\u6536\uff0c\u63db\u53d6\u66f4\u5927\u7684\u7fa9\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7b56\u7565\u4e94\uff1a\u653f\u6cbb\u884c\u52d5\u4e3b\u7fa9<\/strong><strong>\u2014\u2014<\/strong><strong>\u300c\u7fa9\u300d\u7684\u7d42\u6975\u5be6\u8e10<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4f01\u696d\u53c3\u8207\u653f\u6cbb\u7684\u98a8\u96aa<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2017\u5e74\uff0c\u5ddd\u666e\u653f\u5e9c\u7e2e\u6e1b\u570b\u5bb6\u4fdd\u8b77\u5340\u3002Patagonia\u5728\u5b98\u7db2\u9996\u9801\u5beb:<strong>\u300c\u7e3d\u7d71\u5077\u4e86\u4f60\u7684\u571f\u5730\u3002\u300d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u6642\u8d77\u8a34\u7f8e\u570b\u653f\u5e9c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u9019\u662f\u6975\u9ad8\u98a8\u96aa\u7684\u300c\u7fa9\u300d\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5f97\u7f6a\u4fdd\u5b88\u6d3e\u5ba2\u6236\uff08\u53ef\u80fd\u62b5\u5236\uff09<\/li>\n\n\n\n<li>\u653f\u6cbb\u6372\u5165\u7684\u54c1\u724c\u98a8\u96aa<\/li>\n\n\n\n<li>\u6cd5\u5f8b\u8a34\u8a1f\u7684\u6210\u672c\u8207\u6642\u9593<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u70ba\u4ec0\u9ebc\u9084\u8981\u505a\uff1f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yvon Chouinard\uff1a\u300c\u5982\u679c\u6211\u5011\u4e0d\u767c\u8072\uff0c\u6211\u5011\u5b58\u5728\u7684\u610f\u7fa9\u662f\u4ec0\u9ebc\uff1f\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u9019\u662f\u300c\u7fa9\u300d\u7684\u6700\u9ad8\u5883\u754c\uff1a<\/strong>\u4e0d\u662f\u300c\u4e0d\u4f5c\u60e1\u300d(negative ethics)&nbsp;\u800c\u662f<strong>\u300c\u4e3b\u52d5\u884c\u5584\u300d<\/strong><strong>(positive ethics)<\/strong><strong>\uff0c\u5373\u4f7f\u4ee3\u50f9\u5de8\u5927\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7d50\u679c<\/strong><strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8a34\u8a1f\u8d0f\u4e86\uff0c\u4fdd\u8b77\u5340\u6062\u5fa9<\/li>\n\n\n\n<li>\u92b7\u552e\u984d\u5275\u65b0\u9ad8\uff08\u8a8d\u540c\u8005\u66f4\u5fe0\u8aa0\uff09<\/li>\n\n\n\n<li>\u6210\u70ba\u300cpurpose-driven brand\u300d\u7684\u6a19\u7aff<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4f46\u6700\u91cd\u8981\u7684\uff1a<\/strong>Patagonia\u8b49\u660e\uff0c\u4f01\u696d\u53ef\u4ee5\u4e0d\u53ea\u662f\u300c\u5229\u76ca\u76f8\u95dc\u8005\u300d\uff0c\u800c\u662f<strong>\u300c\u50f9\u503c\u5be6\u8e10\u8005\u300d<\/strong>\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7b56\u7565\u516d\uff1a\u7d42\u6975\u7684\u300c\u7fa9\u300d<\/strong><strong>\u2014\u2014<\/strong><strong>\u6350\u51fa\u516c\u53f8<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2022<\/strong><strong>\u5e74<\/strong><strong>9<\/strong><strong>\u6708\uff0c\u6539\u5beb\u5546\u696d\u53f2\u7684\u6c7a\u5b9a<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yvon Chouinard\u5c07\u516c\u53f8100%\u80a1\u6b0a\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2%\u6295\u7968\u6b0a\u2192\u5bb6\u65cf\u4fe1\u8a17\uff08\u78ba\u4fdd\u4f7f\u547d\u4e0d\u8b8a\uff09<\/li>\n\n\n\n<li>98%\u7d93\u6fdf\u6b0a\u76ca\u2192\u74b0\u4fdd\u57fa\u91d1\u6703\uff08\u6240\u6709\u5229\u6f64\u7528\u65bc\u74b0\u4fdd\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4f30\u503c<\/strong><strong>30<\/strong><strong>\u5104\u7f8e\u91d1\uff0c\u4ed6\u62ff\u8d70<\/strong><strong>:0<\/strong><strong>\u5143\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u9019\u4e0d\u662f\u8ce3\u6389\u516c\u53f8\uff0c\u800c\u662f\uff1a<\/strong>\u300c<strong>\u5730\u7403\u662f\u6211\u5011\u552f\u4e00\u7684\u80a1\u6771\u3002<\/strong>\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u56db\u500b\u53ef\u8907\u88fd\u7684\u54c1\u724c\u5fc3\u6cd5<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5fc3\u6cd5\u4e00\uff1a\u5b9a\u7fa9\u4f60\u7684\u300c\u975e\u8ce3\u54c1\u300d<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u300c\u7fa9\u300d\u7684\u8d77\u9ede\uff1a\u756b\u51fa\u4e0d\u53ef\u903e\u8d8a\u7684\u5e95\u7dda\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Patagonia<\/strong><strong>\u7684\u975e\u8ce3\u54c1\u6e05\u55ae\uff1a<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u8a98\u60d1<\/strong><strong><\/strong><\/td><td><strong>Patagonia<\/strong><strong>\u7684\u62d2\u7d55<\/strong><strong><\/strong><\/td><td><strong>\u4ee3\u50f9<\/strong><strong><\/strong><\/td><td><strong>\u7fa9\u7684\u5805\u6301<\/strong><strong><\/strong><\/td><\/tr><tr><td><strong>\u964d\u4f4e\u6210\u672c\u7528\u52a3\u8cea\u6750\u6599<\/strong><strong><\/strong><\/td><td>\u53ea\u7528\u6c38\u7e8c\u6750\u6599<\/td><td>\u6210\u672c\u9ad820%<\/td><td>\u54c1\u8cea\u8207\u74b0\u5883<\/td><\/tr><tr><td><strong>\u64f4\u5f35\u5230\u8cfc\u7269\u4e2d\u5fc3<\/strong><strong><\/strong><\/td><td>\u53ea\u5728\u7b26\u5408\u50f9\u503c\u89c0\u7684\u901a\u8def<\/td><td>\u5c11\u6578\u767e\u842c\u5ba2\u6d41<\/td><td>\u54c1\u724c\u4e00\u81f4\u6027<\/td><\/tr><tr><td><strong>\u63a5\u53d7\u5316\u77f3\u71c3\u6599\u5ee3\u544a<\/strong><strong><\/strong><\/td><td>\u62d2\u7d55\u77f3\u6cb9\u516c\u53f8\u8d0a\u52a9<\/td><td>\u6578\u5343\u842c\u6536\u5165<\/td><td>\u50f9\u503c\u89c0\u7d14\u7cb9<\/td><\/tr><tr><td><strong>\u4e0a\u5e02\u878d\u8cc7\u5feb\u901f\u64f4\u5f35<\/strong><strong><\/strong><\/td><td>\u4fdd\u6301\u5bb6\u65cf\u4f01\u696d<\/td><td>\u9650\u5236\u6210\u9577\u901f\u5ea6<\/td><td>\u4f7f\u547d\u63a7\u5236\u6b0a<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u60a8\u7684\u54c1\u724c\u7df4\u7fd2\uff1a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5217\u51fa\u4e09\u500b\u300c\u5373\u4f7f\u8cfa\u9322\uff0c\u6211\u5011\u4e5f\u4e0d\u505a\u300d\uff1a<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>\u7522\u54c1\u5c64\uff1a<\/strong>\u54ea\u4e9b\u6377\u5f91\u4f60\u62d2\u7d55\u8d70\uff1f\n<ul class=\"wp-block-list\">\n<li>\u7bc4\u4f8b\uff1a\u300c\u6211\u5011\u4e0d\u7528\u4eba\u5de5\u9999\u6599\uff0c\u5373\u4f7f\u5929\u7136\u6210\u672c\u9ad83\u500d\u300d<\/li>\n\n\n\n<li>\u7bc4\u4f8b\uff1a\u300c\u6211\u5011\u4e0d\u505a\u8a08\u5283\u6027\u6dd8\u6c70\uff0c\u7522\u54c1\u8a2d\u8a08\u4f86\u752810\u5e74\u300d<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u901a\u8def\u5c64\uff1a<\/strong>\u54ea\u4e9b\u6a5f\u6703\u4f60\u6703\u62d2\u7d55\uff1f\n<ul class=\"wp-block-list\">\n<li>\u7bc4\u4f8b\uff1a\u300c\u6211\u5011\u4e0d\u9032\u5927\u8ce3\u5834\uff0c\u56e0\u70ba\u7121\u6cd5\u63a7\u5236\u5448\u73fe\u54c1\u8cea\u300d<\/li>\n\n\n\n<li>\u7bc4\u4f8b\uff1a\u300c\u6211\u5011\u4e0d\u6253\u50f9\u683c\u6230\uff0c\u5373\u4f7f\u6703\u5931\u53bb\u50f9\u683c\u654f\u611f\u5ba2\u6236\u300d<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u884c\u92b7\u5c64\uff1a<\/strong>\u54ea\u4e9b\u8a71\u8853\u4f60\u4e0d\u6703\u7528\uff1f\n<ul class=\"wp-block-list\">\n<li>\u7bc4\u4f8b\uff1a\u300c\u6211\u5011\u4e0d\u7528\u6050\u61fc\u884c\u92b7\uff0c\u4e0d\u8aaa\u300e\u932f\u904e\u5c31\u6c92\u4e86\u300f\u300d<\/li>\n\n\n\n<li>\u7bc4\u4f8b\uff1a\u300c\u6211\u5011\u4e0d\u8a87\u5927\u529f\u6548\uff0c\u5be6\u8a71\u5be6\u8aaa\u5373\u4f7f\u5f71\u97ff\u92b7\u552e\u300d<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u95dc\u9375\uff1a<\/strong>\u9019\u4e9b\u300c\u4e0d\u505a\u300d\u5fc5\u9808<strong>\u771f\u5be6\u4e14\u4ee3\u50f9\u9ad8\u6602<\/strong>\u3002&nbsp;\u5982\u679c\u6c92\u6709\u4ee3\u50f9\uff0c\u90a3\u4e0d\u53eb\u300c\u7fa9\u300d\uff0c\u90a3\u53eb\u300c\u525b\u597d\u65b9\u4fbf\u300d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5fc3\u6cd5\u4e8c\uff1a\u8b93\u300c\u7fa9\u300d\u8b8a\u6210\u5546\u696d\u6a21\u5f0f\uff0c\u4e0d\u53ea\u662f\u516c\u95dc<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u300c\u88dd\u98fe\u578b\u7fa9\u300d\uff08\u5927\u90e8\u5206\u4f01\u696d\uff09\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8056\u8a95\u7bc0\u6350\u6b3e<\/li>\n\n\n\n<li>\u54e1\u5de5\u5fd7\u5de5\u65e5\uff08\u4e00\u5e74\u4e00\u6b21\uff09<\/li>\n\n\n\n<li>\u7da0\u8272\u5305\u88dd\uff08\u4f46\u7522\u54c1\u672c\u8eab\u4e0d\u74b0\u4fdd\uff09<\/li>\n\n\n\n<li>\u53ef\u6709\u53ef\u7121\uff0c\u62ff\u6389\u4e0d\u5f71\u97ff\u5546\u696d\u6a21\u5f0f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u300c\u7d50\u69cb\u578b\u7fa9\u300d<\/strong><strong>(Patagonia)<\/strong><strong>\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Worn Wear\u8a08\u756b\u2192\u6e1b\u5c11\u92b7\u552e\uff0c\u4f46\u63d0\u5347\u54c1\u724c<\/li>\n\n\n\n<li>\u6709\u6a5f\u68c9\u2192\u6210\u672c\u9ad8\uff0c\u4f46\u4f9b\u61c9\u93c8\u7a69\u5b9a<\/li>\n\n\n\n<li>1%\u6350\u6b3e\u2192\u5beb\u9032\u7ae0\u7a0b\uff0c\u4e0d\u53ef\u6539\u8b8a<\/li>\n\n\n\n<li>\u62ff\u6389\u6703\u8b93\u516c\u53f8\u5931\u53bb\u9748\u9b42<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6aa2\u8996\u65b9\u6cd5\uff1a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u554f\u4e09\u500b\u554f\u984c\uff1a<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>\u5982\u679c\u62ff\u6389\u9019\u500b\u300c\u7fa9\u300d\u7684\u5be6\u8e10\uff0c\u6211\u5011\u7684\u5546\u696d\u6a21\u5f0f\u9084\u6210\u7acb\u55ce\uff1f<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u5982\u679c\u7b54\u6848\u662f\u300c\u5b8c\u5168\u4e0d\u5f71\u97ff\u300d\u2192\u9019\u53ea\u662f\u88dd\u98fe<\/li>\n\n\n\n<li>\u5982\u679c\u7b54\u6848\u662f\u300c\u6703\u50b7\u5bb3\u6838\u5fc3\u50f9\u503c\u300d\u2192\u9019\u662f\u7d50\u69cb<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u9019\u500b\u300c\u7fa9\u300d\u662f\u5426\u589e\u52a0\u6210\u672c\u6216\u6e1b\u5c11\u71df\u6536\uff1f<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u5982\u679c\u6c92\u6709\u2192\u53ef\u80fd\u53ea\u662f\u9806\u4fbf\u505a\u597d\u4e8b<\/li>\n\n\n\n<li>\u5982\u679c\u6709\u2192\u9019\u662f\u771f\u6b63\u7684\u53d6\u6368<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u6211\u5011\u7684\u7af6\u722d\u5c0d\u624b\u6703\u6a21\u4eff\u55ce\uff1f<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u5982\u679c\u5f88\u5bb9\u6613\u6a21\u4eff\u2192\u4e0d\u5920\u6df1\u5165<\/li>\n\n\n\n<li>\u5982\u679c\u5f88\u96e3\u6a21\u4eff\uff08\u56e0\u70ba\u4ee3\u50f9\u592a\u9ad8\uff09\u2192\u9019\u662f\u771f\u7fa9<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5fc3\u6cd5\u4e09\uff1a\u900f\u660e\u5316\u4f5c\u70ba\u300c\u7fa9\u300d\u7684\u8b49\u660e<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u300c\u7fa9\u300d\u6700\u5927\u7684\u6575\u4eba\uff1a\u61f7\u7591\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6d88\u8cbb\u8005\u898b\u904e\u592a\u591agreenwashing\uff0c\u5df2\u7d93\u4e0d\u76f8\u4fe1\u54c1\u724c\u7684\u81ea\u6211\u5ba3\u7a31\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Patagonia<\/strong><strong>\u7684\u89e3\u6cd5\uff1a\u6975\u7aef\u900f\u660e<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u958b\u653e\u7684\u5c64\u6b21\uff1a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Level 1<\/strong><strong>\uff1a\u7522\u54c1\u900f\u660e<\/strong>\uff08\u6700\u57fa\u672c\uff09<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6210\u5206\u3001\u7522\u5730\u3001\u88fd\u7a0b\u5168\u516c\u958b<\/li>\n\n\n\n<li>\u6848\u4f8b\uff1aPatagonia\u7684\u300cFootprint Chronicles\u300d\n<ul class=\"wp-block-list\">\n<li>\u6bcf\u4ef6\u7522\u54c1\u90fd\u53ef\u8ffd\u6eaf\u5230\u5177\u9ad4\u5de5\u5ee0<\/li>\n\n\n\n<li>\u78b3\u8db3\u8de1\u3001\u6c34\u8db3\u8de1\u3001\u52de\u5de5\u689d\u4ef6\u5168\u90e8\u53ef\u67e5<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Level 2<\/strong><strong>\uff1a\u554f\u984c\u900f\u660e<\/strong>\uff08\u9700\u8981\u52c7\u6c23\uff09<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e0d\u53ea\u5831\u559c\uff0c\u4e5f\u5831\u6182<\/li>\n\n\n\n<li>\u6848\u4f8b\uff1aPatagonia\u66fe\u516c\u958b\u300c\u6211\u5011\u5728\u4f9b\u61c9\u93c8\u767c\u73fe\u7ae5\u5de5\u300d\n<ul class=\"wp-block-list\">\n<li>\u4e0d\u662f\u96b1\u779e\uff0c\u800c\u662f\u516c\u958b+\u7acb\u5373\u6539\u5584<\/li>\n\n\n\n<li>\u7d50\u679c\uff1a\u4fe1\u4efb\u5ea6\u53cd\u800c\u63d0\u5347<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Level 3<\/strong><strong>\uff1a\u6c7a\u7b56\u900f\u660e<\/strong>\uff08\u6700\u96e3\uff09<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u70ba\u4ec0\u9ebc\u505a\u67d0\u4e9b\u6c7a\u5b9a\uff0c\u80cc\u5f8c\u7684\u6399\u624e<\/li>\n\n\n\n<li>\u6848\u4f8b\uff1a\u300c\u70ba\u4ec0\u9ebc\u6211\u5011\u8981\u63d0\u50f915%\uff1f\u56e0\u70ba\u516c\u5e73\u8cbf\u6613\u8a8d\u8b49\u300d\n<ul class=\"wp-block-list\">\n<li>\u4e0d\u7de8\u6545\u4e8b\uff0c\u76f4\u63a5\u8aaa\u771f\u8a71<\/li>\n\n\n\n<li>\u6d88\u8cbb\u8005\u66f4\u9858\u610f\u652f\u4ed8<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Level 4<\/strong><strong>\uff1a\u8ca1\u52d9\u900f\u660e<\/strong>\uff08\u7d42\u6975\uff09<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9322\u600e\u9ebc\u8cfa\uff0c\u600e\u9ebc\u82b1<\/li>\n\n\n\n<li>Patagonia\u662fB Corp\uff0c\u6bcf\u5e74\u516c\u958b\u793e\u6703\u5f71\u97ff\u5831\u544a\n<ul class=\"wp-block-list\">\n<li>\u5229\u6f64\u7387\u3001\u6350\u6b3e\u53bb\u5411\u3001\u74b0\u5883\u6210\u672c\u5168\u90e8\u900f\u660e<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5fc3\u6cd5\u56db\uff1a\u8a08\u7b97\u300c\u7fa9\u300d\u7684\u9577\u671f<\/strong><strong>ROI<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6700\u5927\u7684\u8aa4\u89e3\uff1a\u7fa9\u8207\u5229\u5c0d\u7acb\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Patagonia<\/strong><strong>\u8b49\u660e\uff1a\u7fa9\u662f\u6700\u597d\u7684\u9577\u671f\u6295\u8cc7\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u300c\u7fa9\u300d\u7684\u8ca1\u52d9\u56de\u5831\uff08\u96d6\u7136\u96e3\u91cf\u5316\uff0c\u4f46\u771f\u5be6\u5b58\u5728\uff09\uff1a<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u300c\u7fa9\u300d\u7684\u5be6\u8e10<\/strong><strong><\/strong><\/td><td><strong>\u77ed\u671f\u6210\u672c<\/strong><strong><\/strong><\/td><td><strong>\u9577\u671f\u56de\u5831<\/strong><strong><\/strong><\/td><\/tr><tr><td><strong>\u7528\u6709\u6a5f\u68c9<\/strong><strong><\/strong><\/td><td>\u6210\u672c+20%<\/td><td>\u4f9b\u61c9\u93c8\u7a69\u5b9a,\u5c11\u53d7\u50f9\u683c\u6ce2\u52d5\u5f71\u97ff<\/td><\/tr><tr><td><strong>Worn Wear<\/strong><strong>\u4fee\u7406<\/strong><strong><\/strong><\/td><td>\u5c11\u8ce3\u65b0\u54c1<\/td><td>\u7d42\u8eab\u5ba2\u6236,\u63a8\u85a6\u7387300%+<\/td><\/tr><tr><td><strong>\u516c\u5e73\u8cbf\u6613<\/strong><strong><\/strong><\/td><td>\u5229\u6f64-10%<\/td><td>\u96f6\u7f77\u5de5,\u96f6\u919c\u805e,\u5de5\u4eba\u5fe0\u8aa0\u5ea6\u9ad8<\/td><\/tr><tr><td><strong>\u74b0\u4fdd\u8a34\u8a1f<\/strong><strong><\/strong><\/td><td>\u6cd5\u5f8b\u8cbb\u7528<\/td><td>\u54c1\u724c\u5dee\u7570\u5316,\u5438\u5f15\u50f9\u503c\u89c0\u5ba2\u6236<\/td><\/tr><tr><td><strong>1%<\/strong><strong>\u6350\u6b3e<\/strong><strong><\/strong><\/td><td>\u71df\u65361%<\/td><td>\u54e1\u5de5\u81ea\u8c6a\u611f,\u5438\u5f15\u9802\u5c16\u4eba\u624d<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5feb\u6642\u5c1a<\/strong><strong>&nbsp;vs Patagonia:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u6307\u6a19<\/strong><strong><\/strong><\/td><td><strong>\u5feb\u6642\u5c1a<\/strong><strong>(<\/strong><strong>\u5229\u5c0e\u5411<\/strong><strong>)<\/strong><\/td><td><strong>Patagonia(<\/strong><strong>\u7fa9\u5c0e\u5411<\/strong><strong>)<\/strong><\/td><\/tr><tr><td><strong>\u5ba2\u55ae\u50f9<\/strong><strong><\/strong><\/td><td>$30<\/td><td>$150<\/td><\/tr><tr><td><strong>\u56de\u8cfc\u9031\u671f<\/strong><strong><\/strong><\/td><td>3\u500b\u6708<\/td><td>5\u5e74(\u8cb7\u65b0\u7684)<\/td><\/tr><tr><td><strong>\u63a8\u85a6\u7387<\/strong><strong><\/strong><\/td><td>&lt;10%<\/td><td>&gt;60%<\/td><\/tr><tr><td><strong>\u5ba2\u6236\u7d42\u8eab\u50f9\u503c<\/strong><strong><\/strong><\/td><td>$300<\/td><td>$3,000+<\/td><\/tr><tr><td><strong>\u54e1\u5de5\u6d41\u52d5\u7387<\/strong><strong><\/strong><\/td><td>50%\/\u5e74<\/td><td>&lt;10%\/\u5e74<\/td><\/tr><tr><td><strong>\u54c1\u724c\u6ea2\u50f9<\/strong><strong><\/strong><\/td><td>0<\/td><td>30-50%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7d50\u8ad6\uff1a\u7fa9\u8cfa\u5f97\u6162\uff0c\u4f46\u8cfa\u5f97\u4e45\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7d66\u83ef\u4eba\u4f01\u696d\u7684\u7368\u7279\u6a5f\u6703<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6a5f\u6703\u4e00\uff1a\u300c\u7fa9\u300d\u662f\u83ef\u4eba\u54c1\u724c\u7684\u6587\u5316\u5e95\u860a<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u89c0\u5bdf\u5168\u7403\u54c1\u724c\u6558\u4e8b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7f8e\u570b\u54c1\u724c<\/strong>\uff1a\u81ea\u7531\u3001\u5275\u65b0\u3001\u500b\u4eba\u4e3b\u7fa9\uff08\u4f46\u7f3a\u4e4f\u96c6\u9ad4\u8cac\u4efb\u611f\uff09<\/li>\n\n\n\n<li><strong>\u6b50\u6d32\u54c1\u724c<\/strong>\uff1a\u50b3\u7d71\u3001\u5de5\u85dd\u3001\u5962\u83ef\uff08\u4f46\u6709\u6642\u812b\u96e2\u793e\u6703\u8b70\u984c\uff09<\/li>\n\n\n\n<li><strong>\u65e5\u672c\u54c1\u724c<\/strong>\uff1a\u7cbe\u7dfb\u3001\u53ef\u9760\u3001\u6975\u81f4\uff08\u4f46\u8f03\u5c11\u9053\u5fb7\u5ba3\u793a\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u83ef\u4eba\u54c1\u724c\u7684\u6a5f\u6703\uff1a\u300c\u7fa9\u300d\u4f5c\u70ba\u5dee\u7570\u5316<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u5011\u6709\u5929\u7136\u7684\u6587\u5316\u8cc7\u6e90\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u300c\u541b\u5b50\u55bb\u65bc\u7fa9\uff0c\u5c0f\u4eba\u55bb\u65bc\u5229\u300d<\/li>\n\n\n\n<li>\u300c\u898b\u5229\u601d\u7fa9\u300d<\/li>\n\n\n\n<li>\u300c\u7fa9\u5229\u4e4b\u8fa8\u300d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u4e9b\u90fd\u662f\u5169\u5343\u5e74\u7684\u601d\u60f3\u7a4d\u7d2f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4f46\u7576\u4ee3\u83ef\u4eba\u4f01\u696d\uff0c\u53cd\u800c\u6700\u4e0d\u6562\u8ac7\u300c\u7fa9\u300d\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6015\u88ab\u8aaa\u865b\u507d<\/li>\n\n\n\n<li>\u6015\u5f71\u97ff\u5229\u6f64<\/li>\n\n\n\n<li>\u6015\u653f\u6cbb\u654f\u611f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Patagonia<\/strong><strong>\u8b49\u660e\uff1a<\/strong>\u5927\u81bd\u8ac7\u300c\u7fa9\u300d\uff0c\u53cd\u800c\u8d0f\u5f97\u5c0a\u91cd\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6e2f\u6fb3\u53f0\u7684\u7279\u6b8a\u512a\u52e2\uff1a<\/strong><\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>\u5236\u5ea6\u7a7a\u9593<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u76f8\u5c0d\u958b\u653e\u7684\u516c\u6c11\u793e\u6703<\/li>\n\n\n\n<li>NGO\u3001\u793e\u6703\u4f01\u696d\u7684\u571f\u58e4<\/li>\n\n\n\n<li>\u53ef\u4ee5\u5be6\u8e10\u300c\u7fa9\u300d\u800c\u4e0d\u53d7\u904e\u5ea6\u9650\u5236<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u6587\u5316\u96d9\u8a9e<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u7406\u89e3\u6771\u65b9\u300c\u7fa9\u300d\u7684\u6df1\u5ea6<\/li>\n\n\n\n<li>\u80fd\u7528\u897f\u65b9\u8a9e\u8a00\u8868\u9054<\/li>\n\n\n\n<li>\u6210\u70ba\u5169\u7a2e\u6587\u660e\u7684\u6a4b\u6a11<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u5c0f\u800c\u7f8e\u7684\u6a5f\u6703<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u4e0d\u9700\u8981\u50cf\u5927\u9678\u4f01\u696d\u90a3\u6a23\u5feb\u901f\u898f\u6a21\u5316<\/li>\n\n\n\n<li>\u53ef\u4ee5\u8d70\u300c\u7cbe\u7dfb\u5316\u300d\u300c\u50f9\u503c\u5316\u300d\u8def\u7dda<\/li>\n\n\n\n<li>Patagonia\u6a21\u5f0f\uff1a\u4e0d\u8ffd\u6c42\u6700\u5927\uff0c\u8ffd\u6c42\u6700\u597d<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6a5f\u6703\u4e8c\uff1a\u793e\u6703\u4f01\u696d\u7684\u9ec3\u91d1\u6642\u4ee3<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2020\u5e74\u4ee3\uff0c\u5168\u7403\u6d88\u8cbb\u8005\u5c24\u5176\u662fZ\u4e16\u4ee3\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>65%\u9858\u610f\u70ba\u6c38\u7e8c\u7522\u54c1\u4ed8\u6ea2\u50f9<\/li>\n\n\n\n<li>70%\u6703\u7814\u7a76\u54c1\u724c\u50f9\u503c\u89c0\u518d\u8cfc\u8cb7<\/li>\n\n\n\n<li>80%\u5e0c\u671b\u4f01\u696d\u5c0d\u793e\u6703\u8b70\u984c\u8868\u614b<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u9019\u662f\u300c\u7fa9\u5546\u300d\u7684\u6700\u4f73\u6642\u6a5f\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6a5f\u6703\u4e09<\/strong><strong>:<\/strong><strong>\u300c\u7fa9\u300d\u4f5c\u70ba\u51fa\u6d77\u7b56\u7565<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u83ef\u4eba\u54c1\u724c\u9032\u8ecd\u570b\u969b\uff0c\u6700\u5927\u7684\u6311\u6230\uff1a<strong>\u300c<\/strong><strong>Made in China<\/strong><strong>\u300d\u7684\u523b\u677f\u5370\u8c61\uff1a\u4fbf\u5b9c\u3001\u91cf\u7522\u3001\u7f3a\u4e4f\u50f9\u503c\u89c0\u3002\u300c\u7fa9\u300d\u53ef\u4ee5\u7ffb\u8f49\u9019\u500b\u6558\u4e8b\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6848\u4f8b\u53c3\u8003\uff1a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u65e5\u672c\u7684\u7d93\u9a57\uff1a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1980\u5e74\u4ee3\uff0c\u300cMade in Japan\u300d=\u5ec9\u50f9\u4eff\u5192&nbsp;1990\u5e74\u4ee3\u5f8c\uff0c\u65e5\u672c\u54c1\u724c\u91cd\u65b0\u5b9a\u4f4d\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e0d\u53ea\u662f\u54c1\u8cea\uff08\u529f\u80fd\uff09<\/li>\n\n\n\n<li>\u66f4\u662f\u54f2\u5b78\uff08\u610f\u7fa9\uff09<\/li>\n\n\n\n<li>Muji\u7684\u300c\u9019\u6a23\u5c31\u597d\u300d<\/li>\n\n\n\n<li>Uniqlo\u7684\u300cLifeWear\u300d<\/li>\n\n\n\n<li>Toyota\u7684\u300c\u6539\u5584\u300d\u6587\u5316<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u83ef\u4eba\u54c1\u724c\u53ef\u4ee5\u8907\u88fd\uff1a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0d\u8981\u53ea\u8ac7\u300c\u6027\u50f9\u6bd4\u300d\u300cCP\u503c\u300d&nbsp;\u800c\u662f\u8ac7<strong>\u300c\u6211\u5011\u70ba\u4ec0\u9ebc\u5b58\u5728\u300d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5b9a\u4f4d\u9078\u9805\uff1a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u5f9e\u6771\u65b9\u667a\u6167\u91cd\u65b0\u601d\u8003XXX\u300d<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e0d\u662f\u8ffd\u8d95\u897f\u65b9<\/li>\n\n\n\n<li>\u800c\u662f\u63d0\u4f9b\u4e0d\u540c\u8996\u89d2<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u7576\u4ee3\u7fa9\u5546\uff1a\u5229\u6f64\u4e0d\u662f\u552f\u4e00\u7b54\u6848\u300d<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u76f4\u63a5\u5c0d\u6a19Patagonia\u7684\u4f4d\u7f6e<\/li>\n\n\n\n<li>\u586b\u88dc\u4e9e\u6d32\u54c1\u724c\u7684\u7a7a\u7f3a<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u6162\u7d93\u6fdf\uff1a\u5728\u5feb\u901f\u6642\u4ee3\u7684\u53cd\u601d\u300d<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5c0d\u6297\u5feb\u6642\u5c1a\u3001\u5feb\u6d88\u8cbb<\/li>\n\n\n\n<li>\u56de\u6b78\u300c\u7fa9\u300d\u7684\u601d\u8003<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u95dc\u9375\uff1a<\/strong>&nbsp;\u7528\u300c\u7fa9\u300d\u5efa\u7acb\u54c1\u724c\u8b77\u57ce\u6cb3\uff0c\u9019\u662f\u96e3\u4ee5\u6a21\u4eff\u7684\u7af6\u722d\u512a\u52e2\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7d50\u8a9e\uff1a\u7fa9\uff0c\u4f5c\u70ba\u4e00\u7a2e\u5546\u696d\u9769\u547d<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2022\u5e74\uff0c\u7576Yvon Chouinard\u5ba3\u5e03\u6350\u51faPatagonia\uff0c\u300a\u7d10\u7d04\u6642\u5831\u300b\u982d\u7248\u6a19\u984c\uff1a<strong>\u300c\u5104\u842c\u5bcc\u7fc1\u4e0d\u60f3\u7576\u5104\u842c\u5bcc\u7fc1\u300d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ed6\u7684\u56de\u61c9\u7c21\u55ae\uff1a\u300c\u6211\u5f9e\u4f86\u4e0d\u60f3\u7576\u5546\u4eba\u3002\u6211\u53ea\u60f3\u6539\u8b8a\u4f01\u696d\u884c\u70ba\u3002&nbsp;\u8b49\u660e\u505a\u5c0d\u7684\u4e8b\uff0c\u4e5f\u80fd\u8cfa\u9322\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u8b49\u660e<strong>\u5730\u7403\u6bd4\u5229\u6f64\u91cd\u8981<\/strong>\u3002\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u5c0d\u83ef\u4eba\u4f01\u696d\u610f\u5473\u8457\u4ec0\u9ebc\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u5011\u7684\u7956\u5148\uff0c\u5169\u5343\u5e74\u524d\u5c31\u8aaa\uff1a<strong>\u300c\u541b\u5b50\u55bb\u65bc\u7fa9\uff0c\u5c0f\u4eba\u55bb\u65bc\u5229\u3002\u300d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f46\u7576\u4ee3\u7684\u6211\u5011\uff0c\u537b\u5e38\u5e38\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u628a\u300c\u7fa9\u300d\u7576\u6210\u5962\u4f88\uff0c\u89ba\u5f97\u300c\u5148\u6d3b\u4e0b\u4f86\u518d\u8aaa\u300d<\/li>\n\n\n\n<li>\u628a\u300c\u7fa9\u300d\u7576\u6210\u6210\u672c\uff0c\u80fd\u7701\u5247\u7701<\/li>\n\n\n\n<li>\u628a\u300c\u7fa9\u300d\u7576\u6210\u516c\u95dc\uff0c\u505a\u8868\u9762\u529f\u592b<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Patagonia<\/strong><strong>\u8b49\u660e\uff1a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7fa9\uff0c\u4e0d\u662f\u5962\u4f88\uff0c\u662f<strong>\u7af6\u722d\u529b<\/strong>\u3002\u7fa9\uff0c\u4e0d\u662f\u6210\u672c\uff0c\u662f<strong>\u6295\u8cc7<\/strong>\u3002\u7fa9\uff0c\u4e0d\u662f\u516c\u95dc\uff0c\u662f<strong>\u5546\u696d\u6a21\u5f0f\u672c\u8eab<\/strong>\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u9707\u64bc\u7684\u6578\u64da:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Patagonia<\/strong><strong>\u8fd1<\/strong><strong>10<\/strong><strong>\u5e74\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u71df\u6536\u6210\u9577\uff1a300%+\uff08\u5f9e$6\u5104\u5230$30\u5104+\uff09<\/li>\n\n\n\n<li>\u5229\u6f64\u6210\u9577\uff1a\u6301\u7e8c\u76c8\u5229\uff08\u5177\u9ad4\u6578\u5b57\u672a\u516c\u958b\u4f46\u7a69\u5065\uff09<\/li>\n\n\n\n<li>\u54e1\u5de5\u6eff\u610f\u5ea6\uff1aGlassdoor 4.5\/5\uff08\u9060\u9ad8\u65bc\u696d\u754c\uff09<\/li>\n\n\n\n<li>\u5ba2\u6236NPS\uff1a73\uff08\u696d\u754c\u9802\u5c16\uff09<\/li>\n\n\n\n<li>\u54c1\u724c\u50f9\u503c\uff1a\u7121\u50f9\uff08\u6587\u5316icon\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5168\u7403\u6d88\u8cbb\u8005\u6b63\u5728\u5c0b\u627e\u300c\u6709\u9748\u9b42\u7684\u54c1\u724c\u300d\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0d\u53ea\u662f\u7522\u54c1\u597d\uff0c\u50f9\u683c\u512a\uff0c\u800c\u662f\uff1a<strong>\u4f60\u4ee3\u8868\u4ec0\u9ebc\uff1f\u4f60\u70ba\u4ec0\u9ebc\u5b58\u5728\uff1f\u4f60\u7684\u5e95\u7dda\u5728\u54ea\u88e1\uff1f<\/strong>\u6c92\u6709\u300c\u7fa9\u300d\u7684\u300c\u5229\u300d\uff0c\u4e0d\u6703\u9577\u4e45\uff0c\u4f46\u5efa\u7acb\u5728\u300c\u7fa9\u300d\u4e0a\u7684\u300c\u5229\u300d\uff0c<strong>\u662f\u6700\u5805\u56fa\u7684\u7e41\u69ae<\/strong>\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>2011\u5e74\u9ed1\u8272\u661f\u671f\u4e94\uff0c\u4e00\u5247\u6700\u9055\u80cc\u5546\u696d\u908f\u8f2f\u7684\u5ee3\u544a 2011\u5e7411\u670825\u65e5\uff0c\u300a\u7d10\u7d04\u6642\u5831\u300b\u6574\u7248\u5ee3\u544a\u3002 \u7f8e\u570b\u6700\u5927\u7684\u8cfc\u7269 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